Few cities come close to mastering the 90201’s art of effortless indulgence. Here, a polished world unfolds within a few square miles and a few carefully drawn streets. It’s a compact playground that moves at its own deliberate pace, offering just enough glamour to feel vibrant, but never so much that it feels performative. Visitors can expect an environment where service is intuitive, privacy is respected, and extravagance is a baseline.
In Beverly Hills, luxury isn’t loud; it’s lived.
Historic hotels like the Beverly Wilshire deliver classic opulence with modern precision. Fine dining institutions such as Spago and the Polo Lounge serve not just cuisine, but cultural moments where old and new Hollywood intersect. Shopping is a tailored experience, where a simple stroll can turn into a private showing. Even the public spaces, like the Beverly Gardens Park and its Rose Garden, are carefully manicured extensions of the city’s larger promise of lived-in luxury. A visit to Beverly Hills isn’t just about sightseeing; it’s about inhabiting a lifestyle defined by ease, access, and refinement.
STAY
Famously featured in the film Pretty Woman, the Beverly Wilshire, A Four Seasons Hotel, is as much a cultural landmark as it is a hotel. This isn’t just a place to stay—it’s a piece of Beverly Hills history. Opened in 1928 at the foot of Rodeo Drive, the grand hotel has long been a magnet for royalty, Hollywood legends, and heads of state. Its prime location puts guests within walking distance to that for which the region is most well-known, yet inside, it is a private, polished world unto itself—complete with a Mediterranean-style pool, an award-winning spa, and CUT by Wolfgang Puck, one of the city’s top steakhouses. Blending old-world glamour with modern Four Seasons service, the hotel is home base for the best of Beverly Hills. And the al fresco terrace of the hotel’s THE Blvd restaurant and bar provides a front row seat, with tables set underneath the iconic purple and white striped canopies lining Wilshire Blvd.
DINE
There are restaurants that serve food, and others that serve legend. Spago Beverly Hills, the crown jewel of Puck’s culinary empire, is unquestionably the latter. For more than four decades, Spago has defined the gold standard of California fine dining. The space strikes a balance between timeless elegance and laid-back Los Angeles cool. Celebrity photo-filled white walls, warm woods, and glass are accented by statement lighting. The seasonally-changing menu is as much a love letter to California as it is a display of global sophistication, woven with Japanese, French, and Italian influences. Don’t miss Puck’s off-menu legacy dish: smoked salmon pizza topped with caviar. It arrives crisp and golden, with a delicate layer of crème fraîche beneath folds of house-smoked salmon and a flourish of black caviar. It’s playful, decadent, and impossibly delicious.
Tucked inside the iconic and forever stylish Beverly Hills Hotel, The Polo Lounge has long been the backdrop for Hollywood deal-making, star-studded brunches, and discreet rendezvous. It’s not just a restaurant—it’s where Hollywood has come to see and be unseen for nearly a century. Wrapped in pink stucco, palm fronds, and an air of exclusivity, the Polo Lounge is simply legendary. The menu here remains timeless. Enjoy classics like the Dover Sole Meuniere and the signature McCarthy Salad (a take on the traditional Cobb). The “Polo” branded American Wagyu Burger makes for a great photo op, as does the Old Fashioned Chocolate Cake, but click discreetly. Photography is frowned upon; phones stay mostly tucked away—one reason celebs love the place.
SHOP
In Beverly Hills, even browsing feels elevated. Here, shopping is less about necessity and more about theater, and Rodeo Drive is the main stage. Along its three refined blocks, lined with hanging floral baskets, flagship boutiques from Chanel, Dior, Gucci, and Harry Winston lure shoppers with impeccably curated storefronts. This is a place where personal shoppers know their clients by name and exclusive pieces are often offered before they ever hit the sales floor. But some of the best finds happen just off Rodeo, on quieter streets like Brighton Way and Dayton Way, where independent jewelers, art galleries, and designer concept stores offer a less scripted experience.
For true connoisseurs, House of Bijan—a by-appointment-only boutique on Rodeo Drive—is still the ultimate statement, known for ultra-luxury menswear and a client list that includes heads of state and Hollywood royalty. You’ll recognize the store by the distinctive “Bijan yellow” car parked right outside and the crowd gathered around. Owner Bijan Pakzad owned a fleet of high performance automobiles, and the store cycles them on display. Sports fans might want to check out Jason of Beverly Hills in the Beverly Wilshire lobby. This jeweler crafts championship rings for teams across all four major North American professional sports leagues and several examples are on display. Each ring is meticulously designed to encapsulate the team’s unique journey and achievements, often featuring intricate details like hidden compartments and symbolic gemstones.
INDULGE
A refined sanctuary of relaxation, The Spa at Beverly Wilshire offers an indulgent menu, including a treatment that doesn’t just pamper; it tells a story. The Beverly Hills Journey is a sensorial 90-minute escape designed to mirror the elegance and rhythm of a perfect day in the 90210. A Repairing Body Oil mimics the glow of the California sun. Exfoliants are symbolic of Beverly Hills moments: a coffee scrub evokes the rich aroma of morning espresso enjoyed at the hotel’s THE Blvd terrace; a rose clay scrub channels a sun-drenched stroll past the famed Beverly Hills Garden Park and its bounty of roses; a detox body scrub recalls perhaps a poolside detox green juice. Whipped shea body butter infused with organic sweet orange oil is an ode to the hotel’s Mediterranean-style pool terrace and its sense of carefree luxury. The treatment is both whimsical and powerful, and a finely curated escape.
EXPLORE
Stretching along Santa Monica Boulevard is Beverly Gardens Park, where you’ll find the famous Beverly Hills sign, framed by lily ponds and palm trees. A stroll here is pleasant and peaceful. Take a drive through neighborhoods like Trousdale Estates or Holmby Hills for a glimpse at some of the most spectacular (and heavily gated) real estate in the world. Visit Greystone Mansion & Gardens, a historic estate tucked in the hills just above Sunset Boulevard. It’s free and open to the public most days, and it feels like stepping onto a movie set—because it is. Dozens of films (The Big Lebowski, There Will Be Blood, Spider-Man) have been shot here. Walk the manicured gardens, explore the terraces overlooking the city, and feel like you’ve stumbled into a secret corner of old Beverly Hills glamour. It’s one of the city’s most beautiful—and surprisingly tranquil—experiences.
In Beverly Hills, expect the past and present to swirl together like a perfect martini—timeless, indulgent, and impossible to resist. From sun-drenched streets to iconic landmarks, this legendary city never fails to captivate with its enduring allure.