San Francisco’s Embarcadero waterfront has long been a hotspot for tourists, but in recent years, a new wave of restaurants and bars has reshaped the area into a lively and dynamic destination to which the locals are flocking. With its scenic views and festive energy, the region has become one of the city’s most exciting places to dine, drink, and socialize. The shift is especially evident with the arrival of vibrant spots like Bon Délire, a Parisian-inspired bistro by day and seductive cocktail bar and restaurant by night.
The name loosely translates to “good delirium” in French, and it more than captures the essence of the venue. Designed by Studio Terpeluk in collaboration with owner Kais Bouzidi, the high-ceilinged, intimate interior is anchored by a stunning horseshoe-shaped bar of cast zinc which is surrounded by high top tables and banquettes. A DJ spins vinyl records (French and American classics) while music videos and old-school French films are projected on one wall. Outside, French bistro tables line the street, offering views of the cityscape, and on the water side, a small outdoor space offers bay vistas. Inside and out, it’s cozy; it’s captivating; it’s oh so French.
Bouzidi’s inspiration derives from his Parisian upbringing within a family of restaurateurs. At 21, he moved to San Francisco to forge his own culinary path. Drawing inspiration from the vibrant flavors and cultures of the Mediterranean, he opened Sens restaurant in 2007, infusing its menu and atmosphere with the diverse influences derived from his French mother and Tunisian father. Sens quickly became a sought-after destination, known for its lively happy hour, seasonal Mediterranean dishes, and breathtaking views. Bouzidi then expanded with Barcha, a contemporary Mediterranean/Middle Eastern concept located at 425 Market Street. And now, he is the proud proprietor of Bon Délire. “With this concept, we’re creating a place where people can immerse themselves in the energy, flavors, and spirit of Paris,” says Bouzidi. “From the dishes to the cocktails to the music, every detail is designed to transport.”
And transport it does. The menu reimagines classic French dishes, utilizing imported French ingredients paired with Northern California’s fresh, seasonal bounty. Think shareable plates like steak tartar with traditional garniture and potato chips, oysters with cocktail sauce and lemon cream, Oeufs Mayonnaise with Dungeness crab, or escargot with shallot port marmalade and parsley butter. Instagram worthy Croque Monsieur and Croque Madame (with Parisian ham, gruyere, and the option of shaved black truffle) are swoon-worthy, and a delicate sole meunière is nearly ethereal. Sunday brunch—reportedly a total, in-the-know vibe—features its own menu of quiches, omelettes, salads and more.
Bon Délire’s sommelier and general manager, Patrick Thillard, is originally from Toulouse, and he was previously the co-founder of Bask in downtown San Francisco. He’s curated a beautiful selection of Champagnes and French wines, emphasizing organic varietals from Alsace, Burgundy, and Bordeaux, as well as local selections from Napa Valley and the Central Coast. Jason Lam oversees the beverage program, focusing on bold, imaginative, spirit-forward cocktails such as the 50/50 Sidecar with Calvados Coquerel VS, Hennessy VS Cognac, Giffard curacao and lemon) and the Butter Paloma with butter-washed Volcan tequila, Mezcal Agave de Cortes, lime, agave, and grapefruit soda.
And no French meal, whether brunch, lunch, or dinner, is complete without a bit of sweet. Don’t miss the freshly baked Madeleines with anglaise and chocolate dipping sauce, or the Valrhona Chocolate Mousse with Maldon salt. The Vanilla Soft-Serve with red wine poached pears, hazelnut and caramel sauce also looked très merveilleuse.
Bon Délire, Pier 3, Suite 102, San Francisco
Photos by Hardy Wilson